Igniting a New Way to Play
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We evolved the Electra universe to turn the ST2 launch into a campaign with a voice of its own: more electric, more recognisable and built to stand out on and off the court.
At VANQUISH we conceived "Lighting The Game", pushing the ST1 communication into a bolder visual territory. We produced the visual and digital content to spark impact across social, sharpen the new racket's positioning and turn attention into sales.
We turned electricity into brand identity.
- 01 Talent management
- 02 Creative direction
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[ The reel ]
