Building the legacy of a generation
Watch the reel[ About the case ]
We turned the partnership between Banco Guayaquil and Moisés Caicedo into a platform connecting sport, community and future — designed to inspire a new generation of Ecuadorians on and off the pitch.
From creative strategy to brand activations, we built an authentic bond between the bank and the values Moi stands for. Aspirational content, a narrative rooted in his story and a consistent execution positioned Banco Guayaquil as a driver of talent and a benchmark for social impact in Ecuador.
On and off the pitch, we inspire
- 01 Talent Management
- 02 Audiovisual Production
- 03 Audiovisual Production
- 04 Social Media First Content
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[ The reel ]
