World Champions, Turned into Product
Watch the reel[ About the case ]
At the biggest stage in world football, we designed and delivered a collaboration that turned world champions into product.
Enzo Fernández, Julián Álvarez and Alexis Mac Allister fronted a campaign that fused creativity, humor and football culture into an idea as simple as it was disruptive: a burger line inspired by the most iconic players on the planet — the McFernández, the McÁlvarez and the McAllister.
The digital launch went viral instantly. The brand placed itself at the very center of the World Cup moment, and the conversation turned global.
More than a campaign. A global phenomenon.
[ Gallery ]
[ Gallery ]
[ The reel ]
[ The result ]
+60% vs. the most successful launch in history
+17% more sales than total burgers
+80% in sales of McDonald's Grands range
