World Champions, Turned Into Product
Watch the reel[ About the case ]
At the biggest event in world football, we designed and delivered a collaboration that turned world champions into product.
Enzo Fernández, Julián Álvarez and Alexis Mac Allister fronted a campaign that blended creativity, humor and football culture into an idea as simple as it was disruptive: a burger line inspired by the planet's most iconic players — the McFernández, the McÁlvarez and the McAllister.
The digital launch went viral instantly. The brand landed right at the center of the World Cup moment, and the conversation went global.
More than a campaign. A global phenomenon.
- 01 Talent management
[ Gallery ]
[ Gallery ]
[ The reel ]
[ The result ]
+60% vs. the most successful launch in history
+17% more sales than the total of burgers
+80% in sales of McDonald's Grands range
