Rexona — Enzo Fernández

A campaign that never lets you down. 

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[ About the case ]

More than a global ambassador campaign, we built an ecosystem integrating content, activations, image rights and a limited product edition with custom packaging, turning performance, consistency and trust into a story capable of transcending sport and cementing Rexona's leadership on and off the pitch. 

From the locker room to the shelf. A brand driven by  performance.

  1. 01 Talent management

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[ The reel ]

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