The evolution of a brand.
Watch the reel[ About the case ]
In a landscape where attention has to be earned every single day, Pepsi wanted to keep connecting with a new generation of consumers through a fresh voice rooted in football.
We developed the creative concept and production of a campaign alongside Moisés Caicedo, shaping a content series for campaigns and digital channels that strengthened the brand's presence through the authenticity of the talent.
A brand that moves to the rhythm of football.
- 01 Talent management
- 02 Creative direction
- 03 Audiovisual production
- 04 Social-first content
[ Gallery ]
[ Gallery ]
[ The reel ]
[ The result ]
+ 105% of the volume target.
+ 71M impressions
+ 13.7M views
+ 8.000% increase in redemptions versus previous promotions.
+ 20.000 consumers rewarded
18.97% engagement rate
