The moment to play as one
Watch the reel[ About the case ]
As the first male ambassador for a brand campaign, Rodrygo joined the #NossaVez movement, calling on all of Brazil to back its national team at the FIFA Women's World Cup 2023.
This collaboration marked a milestone for Neoenergia, featuring a male player in its activations for the first time. It underscored the brand's commitment to inclusion and gender equality, driving a meaningful impact across its audience.
Change begins when we all play the same game.
[ Gallery ]
[ Gallery ]
[ The reel ]
