A New Way to Be Seen
Watch the reel[ About the case ]
Lancer wanted to refresh its image to connect with a new generation of consumers without drifting away from the values that had defined the brand until then.
Together with Moisés Caicedo, we produced a shoot designed to build a more contemporary visual language, blending portrait, product and campaign into a content system ready to support the brand's evolution across every channel.
Brands don't always need to change, just to be differently seen.
- 01 Talent management
- 02 Creative direction
- 03 Audiovisual production
- 04 Social-first content
[ Gallery ]
[ Gallery ]
[ The reel ]
[ The result ]
+9.5M Campaign impressions.
+4.6M Content views.
+$152K Free Press.
47 Media features.
+1.6M Potential PR reach.
100% Positive sentiment.
